Stylert Blog

It all started with a girls’ night out. Lolita glasses are unique are beautiful, chic, and is custom-made hand painted glassware as colourful as the cocktails. Designer Lolita sees something extraordinary in the everyday and she brings her vision into her products as a reflection of the Lolita lifestyle.

After graduating Magna Cum Laude with a double major in Marketing and Fine Arts from Mary Baldwin College in Virginia, her hard work helped jumpstart her career working in advertising and for Christian Dior and Donna Karan in the fashion industry. With experience behind her and inspiration from a fun girls’ night out, her special idea was in her capable hands to make her product idea a reality. Relying on her marketing and creative skills to help polish her crystal clear vision, she chose to tailor her product to each individual and give it the variety it needed to succeed. And it did.

Regarding her website- Designsbylolita, Lolita was inspired for the first time by going through a Martini menu, Lolita was inspired by the recipes. After being served a Cosmopolitan, her creative imagination made her see the glass differently – the way she thought it should be – a bit more dressed up with a pattern, with flair and a fabulous recipe on the bottom.

It would become the first of many times Lolita would find a colourful vision dancing in a glass. After seeing each of her friends pick a different martini, reflective of their distinct personalities, the foundation for a product line was created. She knew this was something she had to pursue and she whole-heartedly did. The concept was developed in 2001 and after sketching, planning and nurturing the line, the “Love My Martini™” collection blossomed in 2004 to soon become the hottest gift brand in America today. Achieving her goal of being licensed was reached in 2004 and she has created a loyal following and enthusiasm from her customers and fans around the world.

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Levi’s is known worldwide for its denim jeans. The American blue jean was invented by Jacob Davis and Levi Strauss in 1873. Jeans, originally designed for work, became popular among teenagers starting in the 1950s. Levi’s is one of the historic brands who invented jeans in various types, for example, skinny jeans, boot cut, or flare. Jeans are now a very popular form of casual dress around the world, and have been so for decades. They come in many styles and colors; however, “blue jeans” are particularly identified with American culture, especially the American Old West.

The word “jeans” comes from the French phrase bleu de Gênes, literally the blue of Genoa. Merchant Levi Strauss was selling blue jeans under the “Levi’s” brand to the mining communities of California in the 1850s. One of Strauss’ customers was Jacob Davis, a tailor who frequently purchased bolts of cloth from the Levi Strauss & Co. wholesale house. The blue denim fabric of jeans were simply sturdy trousers worn by workers, especially in the factories during World War II. During this period, men’s jeans had the zipper down the front, whereas women’s jeans had the zipper down the right side. By the 1960s, both men’s and women’s jeans had the zipper down the front. In the 1950s and 1960s, Levi’s jeans became popular among a wide range of youth subcultures, including greasers, mods, rockers, hippies and skinheads. Levi’s popular shrink-to-fit 501s were sold in a unique sizing arrangement; the indicated size referred to the size of the jeans prior to shrinking, and the shrinkage was substantial. The company still produces these unshrunk, uniquely sized jeans, and they are still Levi’s number one selling product.

Based on the latest design Levi’s Curve ID the shape is important and not size, Levi’s studied more than 60,000 body shapes of women and identify them in three Levi’s Curve ID curve types – Slight, Demi and Bold. These three curve types are designed to fit more than 80% of women, and much more effectively than the typical waist size measurements that are designed with a ‘standard’ shaped body in mind.

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Estamos construyendo nuestro sitio Stylert.com. Stylert.com les informará sobre las últimas tendencias de moda, productos y diseños. El sitio estará enfocando diseñadores,tiendas, compradores, avantgardistas or simplemente gente que buscan estilo y diseños diferentes. Con el lanzamiento de Stylert abrirá una nueva generación  de online shopping, (compras en línea). Social shopping (compras sociales) se ha concedido as una mezcla de comercio con elementos sociales. Con el típico sentido de comunidad – similar a MySpace o Facebook, Stylert creará vínculos para usuarios podrían marcan sus propias tendencias y comparten con su comunidad. Los usuarios ( se llaman trendsetters) escogen su ropa favorita, las reseñan o hacen comentarios, o se puede preguntar los expertos, or para que las avantgardistas muestran su propia colección y comparten con los amigos. Expertos en la moda europea escogen la ultimas tendencias de y invita diseñadores de todas partes del mundo a presentar su colección.

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