Jitrois Leather- Stylert.com
The French designer, Jean Claude Jitrois found his love for fashion in the most unusual place – in the hospital. Jean Claude Jitrois philosophy is: “Leather is like a second skin, like a second self, a non-verbal act of expressing oneself, showing one’s personality.”
The aviator jacket of Jean Claude Jitrois’s father was his first inspiration. After creating one for Stephanie of Monaco, Jean Claude Jitrois left behind his old career as psychologist and began a new career as a fashion designer. His first intuition, his vision of fashion was that clothes were like a second skin, a second self, a non – verbal language within the social body. Jean Claude Jitrois simply changed his activity, but he surely did not change his skill.
He opened his first boutique in 1976 in Nice on the rue Tondutil de l’Escarène. Jean Claude Jitrois had an unusual career path since he first began by psychology. In his early years, he taught psychology at Nice University. Also a clinician and a therapist in psycho-motility, his start was a recognized and promising one, being the author of several books (among which one « Que sais-je » about psycho-motility). He considered fashion as a language where bodies, very much like in dancing, communicate through a system of signs that can vary and be modified, and a basis on which to work. Jean – Claude Jitrois realized that it was possible to adapt a lot of elements of his theory and of his therapeutic practice to Couture. Quickly establishing himself within the influential circles on the Côte d’Azur, he continued to design for the royal family of Monaco, for both Stéphanie and her sister Caroline. In 1980 he created a complete bath robe for Brigitte Bardot.
Over the years, Jitrois has continued to push the physical properties of the oldest material worn by man. Combining state of the art technology, Jitrois has created leather garments that go far beyond normal expectations of leather. Jean Claude Jitrois already has an assured place in fashion history when he revolutionized the leather industry in 1995 when he launched the first stretch leather in the world. His famous customers today are: Lady Gaga, Kristen Stewart, Rihanna.
