Stylert Blog

Juicy Couture is all about feeling happy and comfy and gorgeous. Be happy wear Juicy Couture is the Juicy Couture philosophy and Juicy Couture girls love to laugh. Juicy Couture is a contemporary line of both casual clothing line and accessories. Juicy is well-known for their terry, velour, cashmere, and fleece tracksuits, which have been made famous by the many celebrities who love to wear them.

The company is based in Arleta, Los Angeles, California and founded by Pamela Skaist-Levy and Gela Nash-Taylor but now owned by the Liz Claiborne fashion company.  Juicy couture was founded in 1998 by Pamela Skaist-Levy and Gela Nash-Taylor, wife of John Taylor – the base guitarist for rock band Duran Duran. Juicy Couture has been phenomenally successful in its short history, its influence extending beyond fashion and into 21st Century pop culture – the Juicy Couture velour tracksuit residing in London’s Victoria And Albert Museum a testament to the brands wider cultural significance.

After seeing a picture of the two founders, it comes as no surprise that these two created such a fairytale-like shopping environment. Their long flowing hair, outrageous makeup, and the fact that they are over 50 and still dress in matching outfits, make it clear that only these two particular women could have developed such a brand. They look like they have so much fun that some would say that the Juicy boutiques are the image to their laid-back, California-chic lifestyle makes you want to be their shopping buddy. From the portraits of Queen Elizabeth with a goatee and moustache all the way to the pink receipt paper, the store simply screams “fun.” When shopping at Juicy Couture, the customer is naturally drawn into the Juicy Lifestyle. Each and every Juicy Couture boutique is unique. Juicy Couture does not have plan-o-grams; instead a visual team comes in and decorates the store however they want. They have general requirements coming from corporate of Juicy elements each store should have, but it is completely up to the visual team to decide what will be written on the walls, what taxidermy animal heads will be hanging on the walls, and what kinds of candy will be displayed in the large glass vases.

Entertaining slogans often adorn Juicy apparel, such as “Wake up and smell the Couture” and “Dude, Where’s my Couture?”. The signature Juicy Crest, as well as the phrases “Love, P&G” (or “Love G&P”) are stitched on the inside tag of each item of Juicy apparel. The order of the initials changed in early 2006 after a lawsuit by the Procter & Gamble corporation. Today Juicy Couture is still synonymous with luxurious sportswear, but the brand has also diversified its offering and moved towards more directional, high-end fashion. Juicy’s many influences – from English aristocracy and punk rock to Californian surfer and French hauteur – are retained, but applied in more sophisticated manner to wardrobe staples. The result is a look that is more ‘chic’ than laid back, yet still effortlessly cool, confident and a little provocative.

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Nicole Farhi has emerged to be one of the UK’s leading designers. Her unique designs, blending luxurious with functional tailoring made her style as desirable and a truly fashion lifestyle brand. Her designs, has created a loyal following in the UK, USA and Japan, and increasingly throughout the world. Nicole Farhi (born July 25, 1946) is a French fashion designer and sculptor of Turkish heritage who was born in Nice in France and is now based in London. With her French chic, she has fused in these influences with British eccentricity to create a style that is internationally recognized for its relaxed tailoring, knitwear, layering and chic detailing in the most luxurious fabrics. She started her career in Paris doing freelance work, before moving to London in the 1970s to work with Stephen Marks on his French Connection label. Their professional relationship resulted in a personal relationship, and they had a daughter before separating. In 1982, she and Marks created the Nicole Farhi fashion label within the French Connection group. The label now has shops worldwide, as well as restaurants in London and New York. On 15 March 2010, French Connection announced its sale to OpenGate Capital for up to £5 million. In September 1994 Farhi opened her flagship store on London’s New Bond Street, which also housed the first restaurant, Nicole’s. Nicole’s is contemporary and minimal in design, boasting a modern European menu downstairs with an emphasis on fresh seasonal ingredients. She also became one of Britain’s first fashion designers to create a Home range that grew from her love of sculpting. Nicole sculpted unstructured handmade glassware and ceramics embodying her signature style of understated elegance. Each piece is beautifully designed but with its own character. ‘Nicole Farhi has launched several fragrances; ‘Nicole Farhi Femme’ and ‘Nicole Farhi Homme’, ‘Bleu Azur’ (for women) and ‘Bleu Intense’ (for men) both perfectly reflecting her love of the Mediterranean. The heavy glass bottles for both fragrances were sculpted by Nicole in her own studio to reflect her glassware collection.

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Dynamic, sexy styling coupled with highly distinctive and provocative marketing have made Diesel synonymous with youth culture worldwide, yielding a loyal following of fans who have grown up together with the brand. Only a few fashion labels could reach the same phenomenal success like Diesel.

Diesel Brand is an Italian design company and founded in 1978. The company is owned by Renzo Rosso, and is based in Breganze in northern Italy. It is best known for clothing aimed at the young adult market, particularly jeans, but the brand can now be found on everything from underwear to fragrances, cars, furniture and even sex toys. Renzo Rosso  and his creative, talented team, wanted to come up with a more dynamic and imaginative style of clothing than was available anywhere. He gave his open-minded new designers broad stylistic freedom, hoping they could create a line of clothing perfect for people who follow their own independent path in life. Particularly for those who decide to express their individuality also by the way they dress. The Diesel staffs reflects, a wide variety of people and personalities from all parts of the globe, creating an unpredictable, dynamic vitality and energy within the company. Diesel people and their working methods are so unconventional, and yet productive, that they have been profiled in countless magazines, newspapers and documentary television programmes, and have been studied by international conglomerates, consulting organizations, universities and business schools. It is present in over 80 countries with 10,000 points of sale and almost 50 company-owned stores. Today Diesel is a global concern with a consolidated annual turnover of (US$ 330 million), 85% of which is generated outside Italy. The Headquarters are located in Molvena, in the north-eastern part of Italy, where the company manages 12 subsidiaries across Europe, Asia and the Americas. Diesel employs over 1,300 people worldwide.

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Best Behavior is a high profiled contemporary design & fashion concept for women, established by the Danish designer duo Marie Ørberg and Malene Brøchner. Best Behavior’s clothes make it possible for a girls and women to feel relaxed and feminine at the same time. Best Behavior has created a style where colours, materials, thought through cuts as well as a good fit are the key words. Baggy pants are always a key element in their collections, but always feminine. The style is simple, but when you taking a closer look, you notice the difference particular in the details. To complete the look, Best Behavior adds rough accessories, such as large spacious leather bags or scarves, which can be draped as you wish. The Danish designer duo, Best Behavior was established in 2003 by Marie Ørberg and Malene Brøchner, who both graduated from Hellerup Textile Academy in 2003. The foundation of Best Behavior is an 18 year long friendship between the two designers, as well as the strong dream of creating and driving a personal brand. Best Behavior was established in 2003 by Marie Ørberg and Malene Brøchner. After having participated at the CPH Vision in Copenhagen and at Bread n’ Butter in Berlin, best behavior is now sold in 36 shops across Denmark and abroad. Their concept is to create opportunities combining designs, such as removable collars for tops and jackets or multi-functional bags. They are concentrating on simple colours and focus on unusual cuts and details. With the possibility vary each piece, clothes and accessories are more sustainable. The style is simple, raw and clear cut, but always feminine. In Denmark, Best Behavior is sold in 12 shops and customers from Japan, Dubai, Germany, France, Sweden, Norway, the UK, and Greece.

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Charlotte Taylor’s first collection was launched at London Fashion Week in 2010. Her first collection is an “eclectic mix of trashy grannies, penguins, old soap operas and the eccentric within”. Originally from Lancashire, Charlotte moved to London straight from school to pursue her dream of becoming a clothes designer. Five years later she graduated from Central Saint Martin’s and was selected to be a part of its prestigious press show. Along the way Charlotte assisted numerous designers including Marcus Constable and at fashion houses including Frost French. Before she graduated she already was discovered by Luella, after leaving them in June 2009 she set up her own label under her own name.  The collection  Charlotte Taylor was launched in London fashion week in February 2010 with an Autumn/ Winter collection inspired by grannies, bird ladies, penguins and much and old soap operas. Charlotte quickly gained column inches for her innovative designs, characterized by strong tailoring, bold silhouettes and sculpted shapes – canvases for vibrant colours, textures and irreverent prints. Charlotte’s pieces are all tailored to all aspects of everyday life, laid bare ready to be grasped by the individual and transformed into their own story. Strong tailoring, bold silhouettes and sculptured shapes provide canvases for dashes of color, textures and prints. Charlotte’s vision subtly emphasizes the female form, juxtaposing androgynous tones with effortless elegance. The collection stands out, but is also realistically wearable, which seems to be at the foundation of survival for a new label, especially in a recession. The top three influences for the collection include grannies, penguins and Charlotte’s love for old movies and TV programmes like Mary Poppins and Last of the Summer Wine. As she calls it her obsession with the elderly stems from my childhood. Her grandmother’s face, which in later years she has studied, sketched and painted. It then developed into penguins because they walk a little bit like the elderly. The way they move, huddle, fall over and their colours, contours and shapes. Dick Van Dyke was also a childhood hero of her. Another vision for the collection and look book was a vintage, old-fashioned Polaroid feel to her collection. With her vibrant inspiration Charlotte turns fashion into a whimsical adventure.

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Italian designer Roberto Cavalli has made a mark on ruffles and the very sexy dresses. The fashion world loves his exotic animal prints, ingenious leathers and seductively fluid formed dresses. He often gets compared with designer Gianni Versace and enjoys the popularity with many celebrities, such as Victoria Beckham, with whom he famously signed an exclusive dressing contract.

The Italian designer Roberto Cavalli was born in Florence, Italy, in 1940, Cavalli was destined for an artistic career as the son of a tailor and grandson of Giuseppe Rossi, an impressionist painter whose works remain in the halls of the Uffizi Gallery. Cavalli decided to enrol at the local Art Institute, concentrating in textile print. While still a student, he made a series of flower prints on knit that caught the attention of major Italian hosiery factories. He unveiled his first collection in 1972 and has since exploded onto the scene with unique creations that boast a high-profile following all over the globe.  In the early 1970s, he invented and patented a revolutionary printing procedure on leather, and he started creating patchworks of different materials. He debuted these techniques in Paris, immediately getting commissions from the likes of Hermès and Pierre Cardin.

In December 1980, he had opened boutiques in Saint Barth, in the French Caribbean, followed by others in Venice and Saint-Tropez. Besides the main line, which is sold in over fifty countries worldwide, Roberto Cavalli designs RC Menswear as well as the youth aimed line Just Cavalli, launched in 1998 and comprising today men’s wear, women’s wear and accessories, eyewear, watches, perfumes, underwear and beachwear.

Privately, Roberto is equally noted for his top lifestyle with his Tuscan home and pool and yacht.  In 1980 Roberto Cavalli married Austrian Miss Universe runner-up, Eva Duringer, whom he met in 1978. She has been his lifelong companion and business partner.Cavalli has three children two from a former marriage and one with current wife Duringer.

Kate Moss was the face of his label in his 2007 campaign and he dresses many other musicians, including Shakira, Christina Aguilera, Michael Jackson, Jennifer Lopez. Cavalli also designed international retailer, H&M’s fourth annual exclusive collection which will be sold in 200 stores world-wide November 2007.In 2007 turnover at Roberto Cavalli was estimated to be €700 million (£490 million). No one is pretending that there won’t always be women who want to look a bit romantic and a bit sexy at the same time – and Cavalli is the man to deliver.

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Look By Mytheresa

Behind the cult brand Wildfox Couture is the creative duo Emily Faulstich and Kimberley Gordon.  The young designer duo are friends since childhood, they are inspired by Native American artwork and vintage Rock & Roll t-shirts. Wildfox Couture is an American vintage inspired brand that combines quirky prints, unique designs and high quality materials to create must-have t-shirts that the A-list are all fighting to get their hands on.

Kim and Emily worked together in a design house in about 2006-2007 they left there when they decided to start our own line. Designer Emily’s mother came up with their name ”Wildfox”. They have taken a step forward and have become a leader in the young contemporary fashion market. There is a definite buzz about this brand and it is obviously destined for great popularity around the globe. The super hot clothing line of Wildfox Couture symbolizes a brand for girls having fun playing dress up game, carefree, silly and seductive at the same time. If you look at their clothes and shots, their focus on flirty basics with catchy themes such as prints of hearts, fangs and skulls. Their photo shoots seems very spontaneous and original. Wildfox couture transmits a lot of Hollywood, sunset blvd, Ventura Valley and a little bit Beverly Hills all wrapped in one. It’s definitely a California brand; there is no doubt about that. The image of Wildfox is geared to vintage, hipster fashion with a certain bohemian life situation and lifestyle. Popular items include leggings, mini-skirts, leg warmers, ’60s dresses, headbands, chunky jewellery, and large quirky printed t-shirts and sweaters for girls and skinny jeans and cords, t-shirts with ironic sayings and images, cardigans, colourful hoodies, and large sun glasses. Wildfox girl like having fun and hang out at fashionable coffee shops, indie rock shows, and dance clubs. This shows that shopping at stores like Wildfox can be more fun.

Celebrity Wildfox fans are: Lindsey Lohan, Audrina Partridge, Katy Perry, Liv Tyler, Paris Hilton, Eva Mendes and Whitney Port are just a few of the celebrities that have been spotted wearing designs from this cult fashion label

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Lulu Guinness is famous for exquisite, witty handbags and accessories. First sold through Liberty’s of London in 1989, the brand Lulu Guinness has become synonymous with a touch of girly glamour. The first Lulu Guinness stand-alone store is opened on Ledbury Road in Notting Hill. Her shop attracts customers like Keira Knightley, Scarlett Johansson,Madonna and Jerry Hall. Her unique creations are also sold in department and specialty stores worldwide including Harrods and Selfridges in the UK, Colette in Paris, and Seibu in Hong Kong. It was whilst working in the film industry during the 1980s, that Lulu had a great idea for a women’s briefcase. And it was this idea that led to the start-up of her own business from the basement of her house. From briefcases she went on to make a baby bag using Celia Birtwell hand-printed fabrics, and the company grew from there. The Lulu Guinness brand has now expanded into a number of areas including homeware, interiors, sunglasses and perfume. To this day Lulu Guinness has remained true to her original philosophy: why keep all your most glamorous things for special occasions? Her AW10 collection themed “kiss and make-up” certainly delivers on the glamour, with inspiration coming from vintage handbags, porcelain dolls and 60’s model Peggy Moffit. Awarded an OBE in 2006, many of her pieces have become highly sought after collectible items, with the Florist Basket and the Violet Hanging Basket just two of the designs which have been included in a permanent fashion collection at the Victoria and Albert Museum in London.  In addition to her wholesale stockists, she also has four successful retail outlets. Including a store in the luxury shopping environment of the Royal Exchange in the City of London. 2006 sees rapid growth and Lulu brings her sunglasses and optical range to London with a launch at Vision Express in Oxford Street. Lulu also launches an exciting luxury Italian handbag collection, called ‘Couture’. Exquisitely detailed modern day classic handbags made in leather and other sumptuous materials bring the real definition of luxury to the world of Lulu Guinness fans.  Like her store in Ellis Street, just off Sloane Street, the new store was designed by Lulu herself and provides the perfect showcase for the entire range of accessories. There is also a boutique in New York’s west village on Bleecker Street, a boutique in Tokyo’s Roppongi Hills and in Osaka. Her bags are seen on the arms of an ever-expanding list of celebrities, amongst them are Dita von Teese, Helena Bonham Carter, Jemima Khan, Sophie Dahl, Rachel Weisz, Claudia Schiffer and Debra Messing.

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Helly Kitty by Mac

The fascination of the cat diva ‘’Hello Kitty’’ has developed into a global fashion icon and a mega-brand. Hello Kitty is one of the most powerful marketing stories of these days. After all, we are talking about a cartoon of cat, with a moon-shaped face and mouthless. Hello Kitty is a fascination of  marketing mavens and reflects some interesting cultural influences of Japan.

The Hello Kitty world was born in Japan in 1974, when a young Tokyo-based company called Sanrio asked designer Ikuko Shimizu to invent a cartoon animal who would appeal to the preteen girl in everyone. The character is portrayed as a female white Japanese bobtail cat with a red bow. Hello Kitty’s first appearance on an item, a vinyl coin purse. Sanrio, which already had a bear and a dog (and, curiously, a strawberry) in its growing cast of characters, needed the new critter to decorate a plastic coin purse it was planning to produce. The Hello Kitty has since spread globally and developed licensing arrangements worth more than $1 billion annually. Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances.Her fame as a recurring Sanrio character has led to the creation of two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland. Sanrio and Fender released a series of Hello Kitty guitars (the Hello Kitty Stratocaster), and even a jet airplane (the Hello Kitty Jet). MasterCard debit cards have featured Hello Kitty as a design since 2004.

For her 30th birthday in her world she remains a kitten, in her Earthly reality continues to grow. In 1993, she got introduced to her boyfriend, a similar-looking kitty named Dear Daniel. The two playmates rarely dated because Daniel is perpetually on African safari with his family (dad is a photographer). No worries, correspondence is a Hello Kitty mainstay, hence her fondness for stationery. Other members of her social circle include the teen bunny Kathy, brother and sister monkeys Timmy and Tammy, and boy puppy Jody.

In 2004, Yamaguchi explained the long-standing appeal of her charge to London’s Times newspaper: “Hello Kitty can wear Laura Ashley but also punk rock leather. She has a wide audience, and she’s very flexible because everything goes with white.” Hello kitty is a cute cat that everyone loves especially the dark versions of hello kitty.

Hello Kitty Celebrity fans are:

Christina Aguilera, Drew Barrymore, Big Boi of OutKast, Cameron Diaz, Mariah Carey, Carmen Electra, Calista Flockhart, Heidi Klum, Lindsay Lohan, Mandy Moore, Kelly Osbourne, Sarah Jessica Parker, Kimora Lee Simmons, Raven Symone, Britney Spears, Gwen Stefani, Steven Tyler and Miley Cyrus.

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Although there are many fabulous shoe designers today, and no one compares with Nicholas Kirkwood .His designs are always distinct and very eye catching. He has made a name for himself with a collection made up of statement shoes which mix elements of architectural design, sex appeal and avant-garde fashion.  His designs, however, are perfect and very unique, beautiful, from the polished wood heel and platform he adds many other a sophisticated elements. He focuses on the silhouette, works with negative spaces and abstract forms.  Decorative elements, when used, are integrated into the architecture of the shoe, rather than just placed on the surface. He admits he even avoids using fasteners whenever possible. Nicholas Matthew Kirkwood was born in Munster, Germany, on July 10 1980, while his father was stationed there with the army. He did the Fine Art foundation course, study and graduated from Central Saint Martins in 1998-9. After he was offered a job in milliner Phillip Treacy’s London and he worked there for five years. He has been steadily gaining in fame since he launched his first collection in 2005. Grace Jones, the late Isabella Blow and Daphne Guinness were instant fans. He is famous for the architectural quality of his designs and his innovative use of materials including devoré satin, hand-printed suede and leather, degradé fabrics, python, shaved stingray, laser-cut mirror leather, cobra and rubberised leather.

As this part was mentioned in Vogue.com.uk: In 2005 he has raised the money to produce his own collection he also made the catwalk shoes for Ghost and John Rocha He produced his first eponymous collection for spring/summer which he was nominated for the Condé Nast Footwear News Vivan Infantino award in 2006 for emerging talent.  In July 2007, he won the AltaRoma/Vogue Italia award for accessories design – as well as commendations from American Vogue’s editor-at-large André Leon Talley and Vogue Italia’s editor-in-chief Franca Sozzani – for his spring/summer 2008 collection.  In December 2008, he was awarded the Footwear Designer of the Year award by Condé Nast’s Footwear News publication. In November 2008, Kirkwood was the winner of the Swarovski Emerging Talent for Accessories prize at the British Fashion Awards. He opened his first standalone concession space at London’s Dover Street Market in July 2009. In late 2009, Kirkwood collaborated with Swarovski to design the Nicholas Kirkwood for Atelier Swarovski jewellery collection. He was nominated for the inaugural BFC/Vogue Designer Fashion Fund Award in 2010, but lost to Erdem. He has created a collection of co-designed and co-branded shoes with Erdem for autumn/winter 2010-11. For autumn/winter 2010-2011, he will launch a dedicated Nicholas Kirkwood space at On Pedder Joyce in Hong Kong.

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